In this Restrictive fashion world, people are busy in categorizing the perfect figure for fashion and even brands and this is the reason that a plus size figure is left with less option and no choices. But some brands are paving the way for universality. Fluidity in fashion is one of the main objectives that designer Monisha Jaising and Shweta Bachchan Nanda’s newest luxurious label MxS offers, with designs that cater to women of all ages and sizes. Shweta Bachchan Nanda is all set to join new venture and try to experiment with her fashion skills with the help of Monisha Jashing. The muse for the label is none other than Navya Naveli Nanda. This may be called as the first step in the cinematic world.
The brand is all set to launch in September. MxS offers the sizes ranging from XS to 3XL so that all the women around the world can wear these outfits. The MxS collection is inspired by street style, Pop culture, cinema and many more. As per the latest photoshoot of the collection that is going to be launch in September the first collection has elements of youth, Hip Hop, romance, and funk. If we look at the colors then they choose some vibrant colors they range from sorbet pastels to a riot of acid colors. In the latest photoshoot, we witness that the first collection is designed for a party, casual as well as for sports look. Isn’t great for the customers to find all the dresses in one place. The creator has decided to launch their collection online before creating any store.
Monisha shared her views to open this portal with the leading newspaper and that was “The brand believes that to pigeonhole a woman is taking away from her right of expression. A woman should not be restricted by her age, and she should be given the opportunity to wear what appeals to her,” Shweta even shared her feeling, she said “My daughter Navya is constantly dipping into my closet and making off with my clothes, that I may add, I never see again. Age fluid fashion means I can repay the favor,” and she further added, “Just a major size difference,” she laughs. The price of the dresses would be ranging from 7000 to 80,000. Let’s see how successful MxS would be in becoming one store for all the women despite their ages and sizes