“Future Is Handmade”- Ministry of Textiles


The focal point of the worldwide consumer goods market is set on India as the nation gets ready to hold the title of partner country
at Ambiente 2019 – the world‘s biggest and most important international trade platform for interior decor, dining, cooking, household goods, gift items, jewellery, fashion accessories. India remains one of the very few countries in the world that still creates
textiles and crafts coming from the genius of its master weavers and artisans. With an aim to draw attention to Indian artisans and promote handicraft exports, Ministry of Textiles together with Messe Frankfurt India unveiled the India Design Concepts on
the lines of “FUTURE IS HANDMADE” at a press conference in New Delhi todayas part of the Partner Country highlight at
Ambiente. This exclusive project will make way for Indian designers and artisans to showcase the best of heritage art & crafts
infused with modern design thinking and position India on the world map of Design & Decor.Messe Frankfurt which is the oldest and perhaps the biggest trade fair organiser in the world has nominated India as the partner country for AMBIENTE 2019. Asa highly respected trade fair which has over 50000 trade visitors and participants from over 50 countries (India itself has close to
450 exhibitors) the platform presents an opportunity to showcase the possibilities in this sector.

India’s young talents, Jaipur-based Designer Ayush Kasliwal and Bengaluru- based Sandeep Sangaru have been nominated to design the India pavilionand the café respectively. Additional spaces have been awarded to the government to present the scope and various perspectives. The Themes and Design concepts will be curated by Mr. Sunil Sethi, President of the Fashion Design Council of India (FDCI).

A design arena on the theme of ‘Timeless and Handmade’ will be curated by Jaipur-based designer Ayush Kasliwal and designed
with gentle Indian shades, beautifully lit in the format of a design gallery. It will be organised in 2 parts covering – the first Timeless and Handmade section will celebrate everyday crafted objects, some of which are authentic, timeless originals,
and second is crafted objects that have evolved to respond to today’s expectations, and relevant to an international audience. Bengaluru-based Sandeep Sangaru who will designing the Café concept based on the theme of “Starry Nights’ illustrating the
usage of bamboo in his designs.The other arena which has been accorded to the government to present the Indian design
perspectives will be based on the themes of Crafts Forward, Crafts & Perspectives, and Crafts & Industry. The Crafts Forward arena showcases the finest of Indian crafts which will be a liberal mix of ancient objects from museums to collectibles of today are being conceptualised to be displayed in a museum setting with stories that engage the viewer into the object, and the craft that was used to make it. Objects on loan from the crafts museum form the backbone of this pavilion. The scale of these objects shall be sufficient to establish an Indian artisanal aesthetic. The desired outcome of this section is to give India the intellectual edge of being a creator and owner of an aesthetic rather than only a manufacturing centre. The Crafts & Industryarena will depict products and enterprises that have got the two together, many of who are already exhibiting in AMBIENTE. The Products shall be showcased along with the craft process and the details of the same. India has always had a crafted life, from the beautiful to the mundane, from the celebration to the everyday. Its history is replete with fine examples of craftsmanship that encapsulate the material identity of the
nation. As a top participant at Ambiente, every year, over 400 Indian manufacturers present Indian workmanship at the global
fair. With India being the Partner Country Bridal Asia G was back to Delhi in October 2018 earing up for the festive season? Look no further! With over 60 handpicked designers, say hello to the ultimate one-stop shop for not only weddings but also for the needs for every occasion – from clothing and jewellery to event planning, even gifting and packaging! Bridal Asiais an amalgamation of dreamy bridal couture, trousseau must-haves and festive wear along with the finest range of jewels and accessories.The 20th year of Bridal Asia in Delhi featured a bouquet of celebrated brands such as Asal by Abu Sandeep, Payal Singhal, Anushree Reddy, Nadine Dhody, Papa Don’t Preach by Shubhika, Akanksha Gajria, Seema Gujral and many more! Here you could not only shop, but also had a chance to meet and interact with the designers on a one on one basis to create your custom fit, dream outfits.
Fine jewellery brands including Hazoorilal by Sandeep Narang, Khurana Jewellery House, Jewels of Jaipur, Shri Ram Hari Ram Jewellers, Dariba Kalan and Birdhichand Ghanshyamdas were present along with the elegant gifting and accessory options. After careful curation, Bridal Asia brought to you only the best that the industry had to offer!
“What started as a small showcase of trousseau collection has today become a much- awaited shopping extravaganza to spoilyou for choice! Whether you’re the bride, the bridesmaid, mother of the bride or simply a serial wedding attendee, Bridal Asia offers you a roster of handpicked fashion, jewellery and accessories all under one roof. Bridal Asia has also launched the ultimate wedding planning guide – the very first ‘Bridal Asia Magazine’ with cover girl Jacqueline Fernandez, which was available exclusively at the show. We look forward to coming back to Delhi after a successful show in Mumbai with stalwarts from the fashion industry and a few exciting new brands for all things luxury catering to weddings, Diwali and all things festive”, said, Dhruv Gurwara, CMO of Bridal Asia. About Bridal Asia: Pioneered in 1999, Bridal Asia is the brainchild of Mrs. Divya Kapoor Gurwara. Her son Dhruv Gurwara joined the company in 2011 and is currently the CMO of Bridal Asia. Bridal Asia aims
to showcase bespoke bridal and occasion apparel and jewellery from all over the Asian subcontinent and transforms shopping to an exhilarating experience with options for every festive need. for 2019 edition, the worldwide consumer goods sector has its eyes set  on the future potential of the USD 3573 million export market** and the heritage art and crafts that will be put together through the concept of “Future Is Handmade”.

A Review of Ambiente 2018:

In 2018 Frankfurt am Main attracted 4,376 exhibitors from 88 countries, showcasing their innovative products and services on 308,000 square metres of gross exhibition space for five days. India was represented by 434 companies and came 2nd among the exhibiting nations. On the visitors’ side, India came 14th. Out of 133,582 visitors from 167 countries 1.798 came from India. Less than six months before Ambiente more than 400 companies from India have already registered for 2019. The top ten visitors’ nations after Germany were Italy, China, France, United Kingdom, USA, the Netherlands, Spain, South Korea, Turkey and Switzerland.Ambiente 2019 will take place from 8 – 12 February 2019. **Indian Handicraft exports stood at INR 23029 Cr for 2017-18. (USD 3573 MN).

Image Source: Google