Amazon, the e-commerce giant has charged its growth by enhancing the online shopping experience. Amazon India on Wednesday formally launched its fashion imaging studio in Gurugram, its first in India and the third globally after New York and London. BLINK, a 44,000 square feet digital imaging studio, will allow Amazon’s fashion brand partners to produce and shoot over 2,50,000 images, offer video-editing facilities, creative space, including editorial content. Amazon Fashion allows its customers to browse fashion products from specially organized stores for apparel, shoes, jewelry, handbags, luggage, and watches.
Arun Sirdeshmukh, Head, Amazon Fashion India, said in a statement “At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. [show_more more=”Read-More” less=”Show-Less”]All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers,”.
Global e-commerce marketplace is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion allows customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter.